OF
RICE PEOPLE WHO ARE GREAT
AND
THOSE WHO ARE GROWING GREAT
John Fortson
Fortson
Brothers
Rice
Rustler,
November 11, 1910
John
T. Fortson and Joe B. Fortson, comprising the general merchandise firm
of Fortson Brothers, are true sons of Imperial Texas, having been born
in the old town of Chatfield, and were reared on a farm, growing up
among rural surroundings both healthful and romantically invigorating,
equipping them with physical manhood to endure and overcome the usual
objects one meets in attaining prominence in commercial circles. They
have struggled most energetically to make their way in the world,
enduring the hardships common to a country life, studying at every
opportunity and hesitating at no honorable labor which might enable them
to advance toward the realization of their ambition. They attended the
public schools of their neighborhood, learning readily and enjoying to
their fullest capacity the pastime and sports in vogue during the period
of their youthful days, and prepared to engage in any legitimate
business enterprise that gave promise of adding to their material
well-being. Their first business venture was a hay press, run by
themselves, and by applying to it the careful attention which has
characterized their much more extensive holdings of today, made a
success of this small beginning, and laid the foundation for the grand
achievement which has come to them during the intervening years. The hay
pressing business is still continued and it is considered one of the
good paying propositions among their many others. In 1895 they erected a
cotton gin in Rice, which has had a successful run each year since that
time; the plant has been improved as improved machinery has appeared and
today it is recognized as one of the best, if not the best equipped gin
in Navarro county. A year later Fortson Brothers reached the important
decision of casting their future destiny with Rice, since which time
they have been among the town's most forceful factors in edging it
further up the hill of materialism. They then engaged in dealing in
grain and began to further increase their holdings in other lines.
In the year 1900 they purchased a half interest in the general
mercantile house of Loop & Son, and the firm name was changed to
Loop & Company, and to their determination and efficiency was
credited a heavy increase in the annual volume of business transacted by
the house. This partnership continued for five years when the Messrs.
Fortson Bros. withdrew from the firm and established themselves in a
general mercantile business on their own account under the firm name of
Fortson Brothers, starting out under the most favorable auspices in the
house where they now are in 1907, and which has been constantly enlarged
from its very inception until today, when it is easily acknowledged to
be the leading department store in this section--one where the goods are
in stock--goods that in quality and quantity are strictly worth while
from the cold, business proposition of dollars and cents. The Fortson
Bros. store in Rice is a symphony, which sings the gladsome paean of
high qualities and low prices, and the inroads they are making on the
neighboring town's trade territory is a source of real concern to them,
but which is of the greatest value to Rice and to the material advantage
of the whole community. They are leaders, developers, inspirers--not
alone by influence, but by actual work that stands forth as a star of
splendor for others to emulate. Their
business has grown to immense proportions because the methods they used
were modern methods and based on the sound commercial proposition of
giving a dollar's worth of goods for every one hundred cents expended
with them; and today they are occupying two large buildings, so chock
full of seasonable merchandise that one is most pleasurably surprised
and delighted upon entering this really modern emporium of fashion's
latest and most dependable creations. These gentlemen are also largely
interested in real estate, owning valuable tracts of land in various
sections of Old Navarro--and of which there is none better. They own a
fine hay farm of 500 acres, the largest in this part of the State, and
also control large holdings throughout the county for non-residents. The
holdings of these enterprising gentlemen reach out in diverse
directions: They are stock holders in the Rice Drug Co., The Rice
Banking Co., and various other industries, all tending toward and having
for an objective point an enlarged influence and greater glory for the
home of their adoption, and everyone of which has responded so
plentifully with good financial results that it seems little less than
magical under their skillful touch. The Messrs. Fortson are both married
and have happy families, who grace with rare charm splendid homes and
tend those gracious touches of domestic serenity which go so far to make
life worth the struggle and living.
The Fortson Brothers have a pleasing magnetism in their
personality, while their association is an inspiration to all with whom
they come in contact with in either a business or social way; their
geniality is a well known verity, and their courtesy a universal
acknowledgment. Their progressiveness is proverbial, their liberality
pronounced, and their influence for betterment is a community
revelation. Their interests are centered in Rice and the Rice country,
and anything promising an uplift for the town at once enlists their
heartiest sympathy and encouragement. They are splendid citizens from
every viewpoint, ever alert, ready and willing to do their full
part--and are most generally found in the front rank leading the
procession to a greater, more prominent and more permanent place in the
niche of fame which a small city in Texas is making--and which of
course, is none other than Rice, Gracious queen of Navarro.
Notes:
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